WEEK MAR 27TH TO APR 3RD
The state of the freight market is continuously evolving, and PRIMO wants you to stay in the know. Here are the week’s top stories.
Air carriers and forwarders are reevaluating capacity while shippers wait on clarity, fueled by increased tariffs and delayed contracts. E-commerce volumes may reroute from China, spurring capacity shifts across Southeast Asia and the Transatlantic. PRIMO delivers flexible over-the-road solutions with human-first support, relieving freight disruptions caused by volatile air cargo dynamics.
The EU has postponed its retaliatory measures against U.S. steel and aluminum duties until mid-April, aligning the timeline for suspending old tariffs and imposing new ones. This strategic move signals the EU’s intent to calibrate its response while preserving negotiation channels. The resulting cross-border complexity heightens the need for seamless freight management, which PRIMO delivers with a human-first, tech-integrated approach.
Executives note rising prices and shifting assembly strategies as tariffs narrow manufacturer margins across North America, reducing new vehicle output. With fewer fresh trucks entering the market, PRIMO provides immediate capacity through its expansive carrier network, proprietary technology integration, and dedicated on-call professionals.
Outbound tender rejections spiked beyond 6% as carriers shifted capacity toward larger, more profitable lanes, leaving shippers struggling with repositioning costs and geopolitical uncertainties. Despite incremental rate hikes, demand in Laredo remains underserved, signifying tight capacity and waning carrier incentives. PRIMO leverages robust analytics, human-first expertise, and integrated technology to stabilize capacity planning, maintain compliance, and lay the groundwork for future AI-driven optimizations.