Making Logistics Work for Everyone Customers Carriers Partners Team Members

Family as the solution.

The word “Primo” means cousin. It’s inspired by our leading tenet: that the people you work with can be as close as kin. It changes how you think, how you approach your job, and what you consider a win. Because you make decisions based on what’s best for everyone in a given situation, not just the bottom line. In the end, it’s the ultimate guarantee that our service will be top-of-the-line, and your logistics are treated like the favorite child in the family.

Play Video about The Reliable

You’ll never know we were there.

We’re the whitelabel brand of logistics. That’s because we’re completely ok with being invisible in the process. If our retail or logistic partners get the credit for us pulling off the impossible, over and over again, we’re delighted. Because we’re in the job of making our customers and partners look good, and in making logistics the part of your business that’s so turnkey, you can completely ignore it.

We’re all-in for all in the industry.

We believe that logistics is a symbiotic, multiparty ecosystem that has room for all. There will always be shipments that flow perfectly smoothly from point A to point B with little intervention needed. But when you add borders, regulations, outrageous load weights or tricky configurations, you need relationships, collaboration and understanding to do what’s best for your customer. And that’s where we shine, because we’re not beholden to shareholders, just our stakeholders. We’ll do anything and partner with anyone to get the job done right.

Our innovative team structure puts small, independent groups in charge of specific relationships and shipments. Each becomes a pod of experts in planning, anticipating, executing and problem-solving, wrapping a family-vibe team around every client. This structure lets us take better care of our employees, meaning they’ll take better care of our customers. Plus we draw on leadership experience with state-of-the-art tech that empowers us to fully manage our paths through the supply chain, completing an offering to our customers that’s beyond compare.

Our leadership team

Justin Hall

Justin Hall


“Build something 100 people love, not something 1 million people kind of like.”

Brian Chesky – Airbnb

Andres Lopera

Andres Lopera

Chairman of the Board

“The beginning of wisdom is this: Get wisdom, and whatever you get, get insight.”

Proverbs 4

Kevin Foster

Kevin Foster


“People don’t care how much you know until they know how much you care.”

Teddy Roosevelt



“I´d rather be a comma than a full stop.

Cris Martin Coldplay

Ana Lucia Labrada

Corporate Controller

“Do not go where the path may lead, go instead where there is no path and leave a trail.”

Ralph Waldo Emerson

Carlos Jimenez

Carlos Jimenez

Strategic Alliances VP

“A business that makes nothing but money is a poor business. ” 

Henry Ford

Jessica Mila

Marketing director

“Live as if you were to die tomorrow. Learn as if you were to live forever.”


Juan Montoya

Logistics Managing Director

“Ask not what your country can do for you; ask what you can do for your country.”

Jhon Kennedy

Catalina Uribe

Catalina Uribe

Head of people experience

“The only way to do great work is to love what you do.”

Steve Jobs

Wes Riedmiller

Truckload director

“Hard work beats talent when talent doesn’t work hard.”


Tim Notke, basketball coach.

Alejandro arboleda

Director of Drayage & Intermodal

“Insanity is doing the same thing over and over and expecting different results.”


Albert Einstein

Ramiro Elizondo

Managing director

“Don’t let your dreams be dreams.”


Jack Johnson

carlos saldarriaga

Human Resources vp

“Climb the mountain not to plant your flag, but to embrace the challenge, enjoy the air and behold the view. Climb it so you can see the world, not so the world can see you.”


David McCullough Jr.

Susana Osorio

Susana Osorio

ECU Trucking Director

“Believe you can and you´re halfway there”

Theodore Roosevelt


Our team takes on every obstacle with gusto, and nurtures every one-to-one relationship to build rapport, trust, and service delivery that is unmatched in our industry—and everywhere else, too.