The word “Primo” means cousin. It’s inspired by our leading tenet: that the people you work with can be as close as kin. It changes how you think, how you approach your job, and what you consider a win. Because you make decisions based on what’s best for everyone in a given situation, not just the bottom line. In the end, it’s the ultimate guarantee that our service will be top-of-the-line, and your logistics are treated like the favorite child in the family.
We’re the whitelabel brand of logistics. That’s because we’re completely ok with being invisible in the process. If our retail or logistic partners get the credit for us pulling off the impossible, over and over again, we’re delighted. Because we’re in the job of making our customers and partners look good, and in making logistics the part of your business that’s so turnkey, you can completely ignore it.
We believe that logistics is a symbiotic, multiparty ecosystem that has room for all. There will always be shipments that flow perfectly smoothly from point A to point B with little intervention needed. But when you add borders, regulations, outrageous load weights or tricky configurations, you need relationships, collaboration and understanding to do what’s best for your customer. And that’s where we shine, because we’re not beholden to shareholders, just our stakeholders. We’ll do anything and partner with anyone to get the job done right.
Our innovative team structure puts small, independent groups in charge of specific relationships and shipments. Each becomes a pod of experts in planning, anticipating, executing and problem-solving, wrapping a family-vibe team around every client. This structure lets us take better care of our employees, meaning they’ll take better care of our customers. Plus we draw on leadership experience with state-of-the-art tech that empowers us to fully manage our paths through the supply chain, completing an offering to our customers that’s beyond compare.
“Build something 100 people love, not something 1 million people kind of like.”
Brian Chesky – Airbnb
“The beginning of wisdom is this: Get wisdom, and whatever you get, get insight.”
“People don’t care how much you know until they know how much you care.”
“I´d rather be a comma than a full stop.“
Cris Martin Coldplay
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
Ralph Waldo Emerson
“A business that makes nothing but money is a poor business. ”
“Live as if you were to die tomorrow. Learn as if you were to live forever.”
“Ask not what your country can do for you; ask what you can do for your country.”
“The only way to do great work is to love what you do.”
“Climb the mountain not to plant your flag, but to embrace the challenge, enjoy the air and behold the view. Climb it so you can see the world, not so the world can see you.”
David McCullough Jr.
“We believe that the secret to our success is that we know people matter. We operate by the rule of “proteger a la familia, proteger al cliente”. If we can retain our employees, we can retain our costumers. Very few large companies have figured out how to create a scalable culture that truly values retention. But our village-based, client-centric, family approach means that a workday feels different to our people. And those good vibes spread to every person we encounter, every day.”
“Believe you can and you´re halfway there”
“Hard work beats talent when talent doesn’t work hard.”
Tim Notke, basketball coach.
“Insanity is doing the same thing over and over and expecting different results.”
Our team takes on every obstacle with gusto, and nurtures every one-to-one relationship to build rapport, trust, and service delivery that is unmatched in our industry—and everywhere else, too.