The Impact of Trump’s April 2 Auto Tariffs on the Supply Chain

President Trump’s imposition of a 25% tariff on automotive imports, extending to critical sectors like semiconductors and pharmaceuticals, has significantly increased production costs for manufacturers. These tariffs, combined with new duties on steel, aluminum, and cross-border goods, have created additional financial pressure, forcing companies to rapidly adjust supply chain strategies to maintain competitiveness. 

Key Challenges: 

  • Rising costs from automotive, semiconductor, and pharmaceutical tariffs. 
  • Compounding expenses due to steel, aluminum, and cross-border duties. 
  • Increased urgency for agile supply chain adaptations.

PRIMO’s Strategic Response:

To counter these challenges, PRIMO employs a human-first approach and tech-enabled carrier networks to optimize freight operations, reduce logistical bottlenecks, and stabilize supply chains. By prioritizing collaboration and leveraging advanced technology, PRIMO helps manufacturers navigate tariff-driven cost escalations while ensuring efficient, reliable freight movement and long-term supply chain resilience.

This integrated strategy addresses both immediate cost pressures and the need for sustainable operational adjustments in a volatile trade environment. 

Reference: Trump says auto, pharmaceutical and chip tariffs are coming | Supply Chain Dive