PRIMO LEADING NEWS

WEEK July 8TH TO July 15TH

The state of the freight market is continuously evolving, and PRIMO wants you to stay in the know. Here are the week’s top stories.

US, Mexico & Industry

Tariff Tensions Intensify, Brokers Ready for Impending Deadline’s Effect on Capacity

 

President Donald Trump threatened new tariffs on countries lacking finalized trade deals before an August 1 extension, fueling global market volatility. Major economies scrambled to secure last-minute agreements as levies loomed and currency valuations fluctuated. PRIMO’s human-driven, tech-enabled freight solutions offer stability and resilience amid these unpredictable shifts, ensuring uninterrupted supply chain operations.  

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Tariff Pressure On Japan Highlights Growing Need For Supply Chain Flexibility

 

President Trump announced plans for tariffs of up to 35% on imports from Japan if ongoing negotiations fail, citing a need for increased U.S. automobile and rice exports. The proposed rate exceeds earlier tariffs and underscores the unresolved trade dispute as Japan’s leadership continues talks. PRIMO’s robust carrier network and integrated freight technology empower businesses to swiftly adapt to shifting tariff threats and stabilize their supply chains.

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Catastrophic Flooding In Texas Underscores Urgent Need For Resilient Freight Support

 

Catastrophic flooding in central Texas has killed nearly 90 people across several counties while leaving many missing. Camp Mystic suffered severe damage, prompting heroic rescues and widespread heartbreak. PRIMO extends support to all those impacted, monitoring conditions and offering freight management solutions to ensure vital relief shipments move swiftly amid unpredictable weather.  

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Trucking

Daimler Truck Q2 Sales Decline Highlights Capacity Challenges For North Americ

 

Daimler Truck posted a 5% overall drop in second-quarter sales, driven largely by a 20% dip in the Trucks North America segment despite stable figures elsewhere. However, Trucks Asia and Daimler Buses recorded growth, and battery-electric vehicle deliveries soared 90%. In this climate of tightening capacity, PRIMO delivers stability through its expansive, fully compliant carrier network.

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Technology

New Cybersecurity Framework Aims To Counter Rising High-Tech Cargo Theft

 

The National Motor Freight Traffic Association introduced a cybersecurity cargo crime reduction framework to combat rising cargo theft, emphasizing red-flag detection, layered security and close industry cooperation. With the convergence of cybersecurity, operational security and physical security, companies can more effectively spot threats and protect shipments. PRIMO mitigates these vulnerabilities by integrating advanced technology with its human-first approach, ensuring freight moves safely and on time.

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