WEEK July 15TH TO July 22nd
The state of the freight market is continuously evolving, and PRIMO wants you to stay in the know. Here are the week’s top stories.
Slow-moving storms unleashed heavy rain and flash flood warnings across central Texas, forcing evacuations and leaving rivers at major flood stages. Search efforts faced repeated setbacks as water rose quickly, heightening safety risks. In the midst of these challenges, PRIMO’s versatile freight solutions ensure critical relief materials reach communities swiftly, reinforcing recovery operations.
President Donald Trump plans a Section 301 probe of Brazil and a 50% tariff starting Aug. 1. This marks the first mention of a specific violation beyond unfair tariffs, intensifying ongoing trade tensions. PRIMO’s integrated freight platform and human-first approach streamline cross-border shipments, mitigating disruptions for goods moving from South America through Mexico.
The U.S. shut the southern border to livestock imports after a flesh-eating screwworm fly spread farther north than anticipated in Mexico. This pest threatens the beef industry, prompting swift action from the USDA to prevent economic losses. PRIMO’s robust carrier network and proprietary freight portal help maintain trade continuity and reduce disruptions from border closures.
Manufacturers are introducing partial electrification for trucking to enhance efficiency, reduce emissions, and manage range limitations. Range Energy’s eTrailer and other hybrid systems balance cost-effective investments with environmental benefits while avoiding the pitfalls of full EV conversions. PRIMO leverages its human-first approach and data-driven insights to help fleets adopt these solutions and stay ahead of changing regulations.