Massive Walmart Investment Spurs Nearshoring, Increasing Cross-Border Demand

Walmart’s Mexico unit, Walmex, has announced a significant investment exceeding $6 billion for 2025, nearly tripling its expenditure from the previous year. This capital will be allocated towards opening new stores and advancing the construction of two distribution centers in the Bajío region and Tlaxcala, incorporating artificial intelligence and robotics technologies. The initiative is expected to create approximately 5,500 direct jobs, reinforcing Walmart’s commitment to the Mexican market.

This substantial investment aligns with the Mexican government’s strategy to attract foreign investment amid global trade uncertainties. By expanding its operations, Walmart not only strengthens its market presence but also contributes to the nearshoring trend, encouraging local production and reducing reliance on distant supply chains.

As nearshoring initiatives gain momentum, the demand for efficient cross-border transportation solutions is increasing. PRIMO addresses this need by offering seamless cross-border and ground transportation services between Mexico and the U.S. Utilizing a comprehensive, human-first model that integrates people, processes, and technology, PRIMO ensures 24/7 coverage across North America. Their established and growing network effectively tackles common challenges in intra-Mexico and cross-border trade without compromising on quality, service, or capacity.

Walmart’s investment is poised to enhance Mexico’s economic landscape, fostering job creation and bolstering supply chains. Logistics providers like PRIMO are well-equipped to support this growth, offering tailored solutions that facilitate smooth and efficient cross-border trade.