Market Dynamics Driving Disruptions
The Laredo market is experiencing a perfect storm of:

• Carrier migration toward higher-paying freight in other regions
• Increased border crossing complexities and wait times
• Shippers struggling with rising repositioning costs
• Geopolitical uncertainties affecting trade flows

“Laredo reject surge hits new high, triggering demand on costs and technology,” noted a logistics analyst. “Despite incremental rate increases, we’re seeing fundamentally tight capacity with waning carrier incentives to serve this critical corridor.”

Technology-Driven Solutions Emerge as Critical Differentiator
As traditional capacity solutions falter, advanced logistics providers are stepping in with innovative approaches. PRIMO is addressing the crisis through:

• Robust predictive analytics to anticipate capacity shortfalls
• Human-first logistics expertise for complex cross-border moves
• Integrated technology platforms ensuring real-time visibility
• Future-ready AI optimization capabilities in development

Strategic Recommendations for Shippers
Industry experts advise:

1. Diversifying carrier partnerships beyond spot market reliance
2. Implementing dynamic pricing strategies for consistent capacity
3. Leveraging technology for better route and mode optimization
4. Building buffer time into cross-border supply chain planning

“The Laredo situation demonstrates how quickly border markets can turn,” said a PRIMO spokesperson. “Our approach combines immediate capacity solutions with long-term optimization tools to future-proof our clients’ cross-border operations.”

As rejection rates continue to climb, analysts warn shippers without robust contingency plans may face severe service disruptions in the critical U.S.-Mexico trade lane.

For the original FreightWaves report: Truckload rejection rates surge in largest US-Mexico cross-border market