The word “Primo” means cousin. It’s inspired by our leading tenet: that the people you work with can be as close as kin. It changes how you think, how you approach your job, and what you consider a win. Because you make decisions based on what’s best for everyone in a given situation, not just the bottom line. In the end, it’s the ultimate guarantee that our service will be top-of-the-line, and your logistics are treated like the favorite child in the family.
We’re the whitelabel brand of logistics. That’s because we’re completely ok with being invisible in the process. If our retail or logistic partners get the credit for us pulling off the impossible, over and over again, we’re delighted. Because we’re in the job of making our customers and partners look good, and in making logistics the part of your business that’s so turnkey, you can completely ignore it.
We believe that logistics is a symbiotic, multiparty ecosystem that has room for all. There will always be shipments that flow perfectly smoothly from point A to point B with little intervention needed. But when you add borders, regulations, outrageous load weights or tricky configurations, you need relationships, collaboration and understanding to do what’s best for your customer. And that’s where we shine, because we’re not beholden to shareholders, just our stakeholders. We’ll do anything and partner with anyone to get the job done right.
Our innovative team structure puts small, independent groups in charge of specific relationships and shipments. Each becomes a pod of experts in planning, anticipating, executing and problem-solving, wrapping a family-vibe team around every client. This structure lets us take better care of our employees, meaning they’ll take better care of our customers. Plus we draw on leadership experience with state-of-the-art tech that empowers us to fully manage our paths through the supply chain, completing an offering to our customers that’s beyond compare.
“Build something 100 people love, not something 1 million people kind of like.”
Brian Chesky – Airbnb
“The beginning of wisdom is this: Get wisdom, and whatever you get, get insight.”
“People don’t care how much you know until they know how much you care.”
“It’s 106 miles to Chicago, we’ve got a full tank of gas, half a pack of cigarettes, it’s dark, and we’re wearing sunglasses.”
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
Ralph Waldo Emerson
“The size of your dreams must always exceed your current capacity to achieve them. If your dreams do not scare you, they are not big enough.”
President Ellen Johnson Sirleaf
(First woman president)
“A business that makes nothing but money is a poor business. ”
“Try not to become a man of success but rather try to become a man of value. He is considered successful in our day who gets more out of life than he puts in. But a man of value will give more than he receives.”
“Live as if you were to die tomorrow. Learn as if you were to live forever.”
“The only way to do great work is to love what you do.”
“Believe you can and you´re halfway there”
We believe that the secret to our success is that we know people matter. We operate by the rule of “proteger a la familia, proteger al cliente:” if we can retain our employees, we can retain our customers. Very few large companies have figured out how to create a scalable culture that truly values retention. But our village-based, client-centric, family approach means that a workday feels different to our people. And those good vibes spread to every person we encounter, every day.
Our team takes on every obstacle with gusto, and nurtures every one-to-one relationship to build rapport, trust, and service delivery that is unmatched in our industry—and everywhere else, too.