Making Logistics Work for Everyone Customers Carriers Partners Team Members

Family as the solution.

The word “Primo” means cousin. It’s inspired by our leading tenet: that the people you work with can be as close as kin. It changes how you think, how you approach your job, and what you consider a win. Because you make decisions based on what’s best for everyone in a given situation, not just the bottom line. In the end, it’s the ultimate guarantee that our service will be top-of-the-line, and your logistics are treated like the favorite child in the family.

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You’ll never know we were there.

We’re the whitelabel brand of logistics. That’s because we’re completely ok with being invisible in the process. If our retail or logistic partners get the credit for us pulling off the impossible, over and over again, we’re delighted. Because we’re in the job of making our customers and partners look good, and in making logistics the part of your business that’s so turnkey, you can completely ignore it.

We’re all-in for all in the industry.

We believe that logistics is a symbiotic, multiparty ecosystem that has room for all. There will always be shipments that flow perfectly smoothly from point A to point B with little intervention needed. But when you add borders, regulations, outrageous load weights or tricky configurations, you need relationships, collaboration and understanding to do what’s best for your customer. And that’s where we shine, because we’re not beholden to shareholders, just our stakeholders. We’ll do anything and partner with anyone to get the job done right.

Our innovative team structure puts small, independent groups in charge of specific relationships and shipments. Each becomes a pod of experts in planning, anticipating, executing and problem-solving, wrapping a family-vibe team around every client. This structure lets us take better care of our employees, meaning they’ll take better care of our customers. Plus we draw on leadership experience with state-of-the-art tech that empowers us to fully manage our paths through the supply chain, completing an offering to our customers that’s beyond compare.

Our leadership team

Justin Hall

Justin Hall


“Build something 100 people love, not something 1 million people kind of like.”

Brian Chesky – Airbnb

Andres Lopera

Andres Lopera

Chairman of the Board

“The beginning of wisdom is this: Get wisdom, and whatever you get, get insight.”

Proverbs 4

Kevin Foster

Kev Foster


“People don’t care how much you know until they know how much you care.”

Teddy Roosevelt

Jim Post

Jim Post

Operations VP

It’s 106 miles to Chicago, we’ve got a full tank of gas, half a pack of cigarettes, it’s dark, and we’re wearing sunglasses.

Elwood Blues

Ana Lucia Labrada

Corporate Controller

“Do not go where the path may lead, go instead where there is no path and leave a trail.”

Ralph Waldo Emerson

Felipe Mejia

Felipe Mejia

Sales Vp, Logistics Division
(833) 744-7537 Ext: 5090

“The size of your dreams must always exceed your current capacity to achieve them. If your dreams do not scare you, they are not big enough.”

President Ellen Johnson Sirleaf
(First woman president)

Carlos Jimenez

Carlos Jimenez

Enterprise VP

“A business that makes nothing but money is a poor business. ” 

Henry Ford

Monte Cedillo

Monte Cedillo

Kansas City VP

“Try not to become a man of success but rather try to become a man of value. He is considered successful in our day who gets more out of life than he puts in. But a man of value will give more than he receives.”

Albert Einstein

Jessica Mila

Jessica Mila

Director of Marketing

“Live as if you were to die tomorrow. Learn as if you were to live forever.”


Catalina Uribe

Catalina Uribe

Director of Human Resources

“The only way to do great work is to love what you do.”

Steve Jobs

Susana Osorio

Susana Osorio

ECU Trucking Director

“Believe you can and you´re halfway there”

Theodore Roosevelt

The rule of 95

We believe that the secret to our success is that we know people matter. We operate by the rule of “proteger a la familia, proteger al cliente:” if we can retain our employees, we can retain our customers. Very few large companies have figured out how to create a scalable culture that truly values retention. But our village-based, client-centric, family approach means that a workday feels different to our people. And those good vibes spread to every person we encounter, every day.


Our team takes on every obstacle with gusto, and nurtures every one-to-one relationship to build rapport, trust, and service delivery that is unmatched in our industry—and everywhere else, too.