The Business Challenge
Initially approached by PRIMO, the company had grappled with the void left by a previous logistics company. On the day of the initial contact, PRIMO’s own Jayson Potter drove to meet the client on-site. This was an iconic moment in what would blossom into a significant partnership.
Time management was a key issue, as was the quest for a partner to deliver on promises and find actionable ways to enable cost avoidance. Together, the client wanted a true partner that would enable growth, yet existing market solutions always seemed to leave something to be wanted.