PRIMO LEADING NEWS

WEEK APR 2ND TO APR 9TH

The state of the freight market is continuously evolving, and PRIMO wants you to stay in the know. Here are the week’s top stories.

US, Mexico & Industry

Mexico Seeks Preferential Treatment Amid Tariff Tensions, PRIMO Stands at the Ready

 

Mexico’s leadership is pushing for reduced auto tariffs as the U.S. implements a 25% levy, emphasizing that many Mexican exports contain U.S.-made parts. Ebrard and Sheinbaum are focused on preserving cross-border trade advantages and safeguarding Mexican jobs in the face of escalating protectionism. PRIMO’s human-first model and robust freight management platform help shippers adapt to uncertainty and control rising costs.

Read the full story

Tariffs Push LA Cargo Surge, Demand for Drayage

 

Cargo frontloading at the Port of Los Angeles continues to drive strong container volumes, but officials predict as much as a 10% decrease later this year amid shifting trade policies. Shippers are diversifying sourcing and negotiating with manufacturers to avoid unexpected cost spikes. PRIMO mitigates these challenges with flexible freight solutions, robust carrier partnerships, and hands-on support to navigate potential capacity strains.

Read the full story

Massive Walmart Investment Spurs Nearshoring, Increasing Cross-Border Demand

 

Walmart invests $6 billion in Mexico, opening more stores, robotic logistics centers, and creating thousands of jobs. The move solidifies its position amid trade tensions while fostering growth in local production. PRIMO capitalizes on nearshoring with cross-border solutions and a human-first model for seamless transport.

Read the full story

TECHNOLOGY

Newfound Confidence Sparks Growth in Logistics, Creating Human-Guided Demand in Supply Chain Management

 

Suppliers worldwide are shifting from surviving macroeconomic challenges to focusing on growth and innovation, with optimism soaring despite regional variations. Larger organizations lead this upbeat sentiment while small businesses also embrace future opportunities. By delivering a human-first approach and advanced freight-management solutions, PRIMO alleviates logistical stress points and positions companies for long-term success.

Read the full story