The word “Primo” means cousin. It’s inspired by our leading tenet: that the people you work with can be as close as kin. It changes how you think, how you approach your job, and what you consider a win. Because you make decisions based on what’s best for everyone in a given situation, not just the bottom line. In the end, it’s the ultimate guarantee that our service will be top-of-the-line, and your logistics are treated like the favorite child in the family.
We’re the whitelabel brand of logistics. That’s because we’re completely ok with being invisible in the process. If our retail or logistic partners get the credit for us pulling off the impossible, over and over again, we’re delighted. Because we’re in the job of making our customers and partners look good, and in making logistics the part of your business that’s so turnkey, you can completely ignore it.
We believe that logistics is a symbiotic, multiparty ecosystem that has room for all. There will always be shipments that flow perfectly smoothly from point A to point B with little intervention needed. But when you add borders, regulations, outrageous load weights or tricky configurations, you need relationships, collaboration and understanding to do what’s best for your customer. And that’s where we shine, because we’re not beholden to shareholders, just our stakeholders. We’ll do anything and partner with anyone to get the job done right.
Our innovative team structure puts small, independent groups in charge of specific relationships and shipments. Each becomes a pod of experts in planning, anticipating, executing and problem-solving, wrapping a family-vibe team around every client. This structure lets us take better care of our employees, meaning they’ll take better care of our customers. Plus we draw on leadership experience with state-of-the-art tech that empowers us to fully manage our paths through the supply chain, completing an offering to our customers that’s beyond compare.
“The beginning of wisdom is this: Get wisdom, and whatever you get, get insight.”
Proverbs 4
“I like to say it’s an attitude of not just thinking outside the box, but not even seeing the box.”
Safra A. Catz
“Build something 100 people love, not something 1 million people kind of like.”
Brian Chesky.
“I´d rather be a comma than a full stop.“
Cris Martin Coldplay
“Climb the mountain not to plant your flag, but to embrace the challenge, enjoy the air and behold the view. Climb it so you can see the world, not so the world can see you.”
David McCullough Jr.
“A business that makes nothing, but money is a poor business.”
Henry Ford
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
Ralph Waldo Emerson
“Insanity is doing the same thing over and over and expecting different results.”
Albert Einstein.
“Don’t let your dreams be dreams.”
Jack Johnson.
“If you do what you’ve always done, you will get what you’ve always gotten”
Tony Robbins.
“If it wasn’t hard, everyone would do it. It’s the hard that makes it great.”
Tom Hanks.
“Until the last touch, the fight is never over.”
Fencing weapon master Eric Parizel.
“Believe you can and you´re halfway there.”
Theodore Roosevelt.
Our team takes on every obstacle with gusto, and nurtures every one-to-one relationship to build rapport, trust, and service delivery that is unmatched in our industry—and everywhere else, too.